Deep Sync unveils Shopify, HubSpot integrations for targeting

Deep Sync, a leader in omnichannel identity and data solutions, has unveiled new integrations with Shopify and HubSpot on its Deep Sync One platform. These integrations allow businesses to effortlessly activate customer data from Shopify and HubSpot, streamlining the process with just a click.

Shopify, a leading platform in e-commerce, powers over two million businesses across the United States. Meanwhile, HubSpot, a widely used Customer Relationship Management (CRM) tool, supports approximately 95,000 U.S. businesses. Recognizing the significant reach and importance of these platforms, Deep Sync has introduced integrations tailored to meet the unique needs of Shopify retailers and HubSpot users.

These integrations simplify three key challenges in audience targeting for advertising on the open web: customer onboarding, generating actionable insights from customer data, and creating lookalike audiences. By addressing these areas, businesses can design more effective marketing campaigns, reaching audiences that are more likely to engage with their brands.

The new Shopify and HubSpot integrations enable businesses to fully leverage their customer data. They provide seamless access to tools like Lookalike Audience creation, Enhanced Onboarding, and Customer Insights. These features allow businesses to expand their reach, better understand their audience demographics and preferences, and boost the effectiveness of their campaigns.

With these enhancements, Deep Sync continues to empower businesses to turn raw customer data into actionable insights, driving stronger engagement and delivering more impactful marketing outcomes. These integrations mark a significant step in simplifying data-driven marketing for businesses of all sizes.

Integrating Shopify or HubSpot data into Deep Sync One delivers immediate benefits for businesses. Enhanced Onboarding allows users to reach up to almost 25% more of their customers through social and programmatic campaigns. The platform’s Customer Insights report provides in-depth analyses of demographic and psychographic data, enabling targeted and effective marketing strategies. Additionally, the Lookalike Audience feature helps create new, highly relevant audiences resembling existing customers, ensuring campaigns achieve maximum impact.

These features are powered by Deep Sync’s offline-to-online identity graph, which encompasses 97% of U.S. consumers. This deterministic identity graph offers a comprehensive view of customer data, enabling businesses to engage audiences across multiple channels seamlessly. With these capabilities, Deep Sync One provides a robust solution for creating cohesive, data-driven, and omnichannel marketing campaigns that drive results.

Getting started with the new Deep Sync One integrations is a simple and user-friendly process. First, users can create a free account on the platform. Once registered, they can navigate to the File Uploader, where they can select their data source—either Shopify or HubSpot. The platform provides clear instructions to log in and upload the data securely. Once the process is completed, the customer data is seamlessly integrated into Deep Sync One, making it immediately available for audience targeting, campaign planning, and other advanced marketing activities.

These integrations simplify the activation of customer data, removing barriers for businesses looking to optimize their marketing efforts. By enabling direct access to data-driven tools, such as Lookalike Audience creation and Enhanced Onboarding, Deep Sync empowers businesses to better understand their audience and engage them effectively. This innovation is a significant step forward in making data-driven marketing more accessible and impactful.